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Product Evolution

13
  • December 12 - Product Evolution
    ‘Developing a deep understanding about the people crafting our clothes is a vital part of who we are.’ If there’s one thing we’ve learned over the past four years, it’s that building responsibly made clothes is no easy task. Developing a deep understanding about the people crafting our clothing and the conditions surrounding them is a vital part of this, which is why we’ve made such a huge commitment to assure fair labor practices are being implemented throughout our…
    By Outerknown
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  • November 6 - Product Evolution
    Stronger Cotton. Less Water. Garments you can recycle. Made with workers' well-being in mind. While designing the very first Outerknown collection, Kelly looked at John and said, “We’re never doing denim.” He had a point. Two billion pairs of jeans are produced every year, each requiring almost 2,000 gallons of water to produce, not to mention the chemicals dyeing rivers around the world an alarming shade of blue. The message was clear: the old way of making jeans didn’t…
    By Outerknown
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  • October 9 - Product Evolution
    This is about giving credit where credit is due. To the factory workers, weavers, and sewers. All of whom have had a hand in making the clothes we wear each and every day. It's easily forgotten how many hands have been a part of making the clothes we wear. This series honors those hands by putting them front and center. At Outerknown we all know that sustainability starts with transparency, and we are proud of the partners we work with through every step of our supply chain. These are…
    By Zak Bush
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  • September 4 - Product Evolution
    No surfer’s backpack is complete without some version of a trusty poncho. After literally thousands of years, it’s still maybe the most comfortable and versatile garment on earth. A Poncho in Machu Picchu (Say that five times fast.) The poncho’s origins are somewhere high in the misty cloud forests of the Andes. Traces of ponchos have been found in pre-Incan burial sites, suggesting they’re truly one of the earliest pieces of clothing ever created. With just a large piece of hearty…
    By Adam Zax
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  • Now an iconic part of coastal style, stripes have been on a wild ride through history, giving 'Show your Stripes' a deeper meaning... dangerous moves In 1310, a cobbler in France was sentenced to death for the simple crime of wearing a striped tunic. In the Middle Ages, striped clothing was only worn by outcasts. Reserved for troubadours, jesters, and the undignified, stripes were even associated with devilish activity. For centuries, wearing them was a mark of…
    By Adam Zax
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  • February 13 - Product Evolution
    Who made your clothes? Not what store you bought them from, or what company designed them, but who made them? The people –– flesh and blood, hopes and dreams –– who sourced and stitched the clothes that live and breathe on our bodies. Who are they? This year we’re proud to be going a step further to ensure that the community that makes our clothes are treated fairly and come to work every day knowing they’ll be safe and supported. For us, there are two critical halves to a balanced and…
    By Adam Zax
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  • February 6 - Journey / Product Evolution
    A pillar of global style, flight jackets are one of those classic styles that never get old. In celebration of our revolutionary, 100% recycled Evolution Flight Jacket dropping in Spring 2017, now’s a good time to cruise through this jacket’s past, present & future: It gets chilly up in the clouds and in 1917 the U.S. Army produced a heavy-duty flight jacket to outfit those high-altitude skirmishes. Originally made of ‘Seal Skin leather’ (not sustainable…) before switching to ‘Horsehide…
    By Adam Zax
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  • September 19 - Product Evolution
    For Fall's "Limited Supply: No Fake Smiles" our Supply Shirt features a few one of a kind details, hand made ceramic buttons from our friend Tanner Trowbridge the founder of Stoneware button Co. We figured it was appropriate to hit up Tanner and pick his brain about his process. Here's what he had to say: Zak Bush: How did you get started with ceramics? Tanner Trowbridge: My mother signed me up for a summer course while I was in middle school- probably to keep me out of trouble but I…
    By Zak Bush
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  • September 16 - Product Evolution
    Guess what? most waterproofing isn't biodegradeable. Trace chemicals are being found on mountains and trails around the world. We love the outdoors. We don't want to be stopped by the elements. When it rains or when it snows we stay outside. We surf, we run, we hike no matter what mother nature throws at us. When we travel, we try our hardest to leave no trace. Whenever we can, we clean up after ourselves and we leave environments better then we found them . We hold our garments…
    By Zak Bush
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  • The ‘Nomadic Collection’ is finally here. An assortment of minimalist styles that won't compromise your travel budget. Our first item, ‘The Nomadic Trunk’ is a stylish boardshort built for surfing from 100% recycled polyester with a 19" out seam and slightly more democratic fit so it appeals to a wide cross-section of men. By pre-ordering enough inventory of this trunk we are able to offer it at $65 without compromising our responsible mission or quality standards.…
    By Zak Bush
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  • ‘Limited Supply’ items are designed when inspiration strikes regardless of seasonal timing or market demand. Often between main collections, we’ll discover a fabric or come up with a concept that we just decide to run with. We're pleased to announce our second ‘Limited Supply’ collection exclusively available here on our flagship website. This second capsule - "Just Add Water" features pieces made entirely in the USA from the finest Japanese cotton.
    By Zak Bush
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  • August 31 - Product Evolution
    Throughout the year, our design team is developing specialty ‘Limited Supply’ items available exclusively at outerknown.com. We’re pleased to announce the first ‘Limited Supply’ capsule, six pieces made entirely in the USA. We're designing ‘Limited Supply’ items when inspiration strikes regardless of seasonal timing or market demand. Often between main collections, we’ll discover a fabric or come up with a concept that we just decide to run with...
    By Zak Bush
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  • "Working with Kelly isn't just about fashion, there’s always a deeper meaning to what we're doing" - John Moore. Kelly and I have worked together in the past, but this time things are different. With Outerknown, he’s so involved in the design and manufacturing process. He’s right there in the mix with the rest of the team every step of the way. Even when he’s traveling, we’re constantly exchanging calls, skypes, texts, and emails. I shoot with my iPhone constantly; it’s my way...
    By John Moore
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