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  • October 18 - Video
    Get ready for an easier red eye... Curl up in the window seat, put on your favorite playlist, and disappear into the beach-towel-soft Lowtide Hoodie. The concept for the Lowtide Series was simple. How do we make the softest, most comfortable hoodie possible? The answer came when our design team found a looped back terry toweled fabric that was brushed on the inside. It was plusher and softer than anything we'd ever seen. We then added features like an oxidized black two-way zipper for…
    By Zak Bush
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  • July 28 - Video
    The sun and rain swap places as quickly as the wind changes directions. If your mission is to get lost, this is your place. The landscape is large and lonely. The sea is shifty, powerful, relentless & cold… Inspired by the Pacific Northwest we introduce our Fall 2016 Collection: Northern Exposure, Autumn layers built on our foundation of sustainability, style, and travel.
    By Zak Bush
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  • July 8 - Video
    The surf magazines don't talk about lapsed Catholics." That's how this riveting short film starts; that's what got me in the gut the first time I watched it, and the dozens of times I have watched it since. We are a blue-sky, smiley-faced, shaka-flashing culture. "Lapsed Catholics" is not this. It's dark, grey, elegiac. t's about wearing the wrath of that great metaphor that is the ocean on your head. "What does it mean?" I asked the director, Todd Stewart. "My relationship with surfing…
    By Jamie Brisick
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