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waveInspire a Sea Changewave

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We need to shift our awareness. It's not ok to destroy our ocean. — Kelly Slater

Wear the Shirt. Be the Change.

100% OF ITSNOTOK PROFITS support Ocean Conservancy and their mission to clean & protect the ocean for generations to come.


If we don’t act now, by 2050 there will be more plastic in our waters than fish.

Source: World Economic Forum


Nearly all the world's coral reefs could be lost by 2050. Together, we'll work to prevent this and other critical environmental impacts.

Source: World Resources International (WRI)


50% of all marine wildlife has vanished in the past 40 years. Let's build sanctuaries where wildlife can thrive again.

Source: World Wildlife Fund

Since 1972, this trailblazing nonprofit has been at the forefront of cleaning up beaches, promoting healthy oceans, and creating federal and state government policy. They’re spreading awareness and driving global change.